Gotta Love Marketing!
Monday, June 30th, 2008Andrew has been off for the past few days, and we thought we’d take a little day trip to Maine. This isn’t a new thing for us, we go down about once every six weeks or so. I refuse to pay over $6 a box for the cereal like, and milk and butter are half the price, so I always pick up a gallon of milk and enough butter to get me to my next visit. Before crossing back over into Canada will fill up our gas tank and save 35 cents a litre. I once overheard a man telling his grown son to “Fill ‘er ’til she spills!” There’s also a conspiracy that this US gas lasts longer. One man that lives on the Canadian side of the border actually did some stats on it over a year and consistently he got almost an extra 75km more to a tank on the US side. I don’t know just how true it is, as this gas is the same stuff that gets refined right here in our city and trucked down to Maine. I do find though after a trip down to Maine my tank stays full longer, I think it may be more that I do less driving after a trip down, I tend to stick closer to home.
So while in Calais we did our regular stops. First we tracked down a parcel a friend had shipped, that was an adventure but not overly hard as the town only has 3 main streets! Next we went to Marden’s- this place is great! It’s a salvage and surplus store. You never know what you’re going to find there, hence their jingle” You shudda bought it, when ya saw it…at Marrrr-dens!” We have found so many really great deals there over the years. Just last month before we went to Florida, they had a huge shipment of brandname swimsuits. I got a Nike one that had a MRSP of $80 for $14.99 and two seperate JAG pieces for $5.99 each that were regularly priced at $48 and $50! We’ve been hoping to do some camping this summer, and headed to the sporting goods section and spotted an Eddie Bauer 8 man 2 room tent for $130, needless to say we picked it up along with two of the all-in-one inflatable sleeping bags for $12 each.
Next on our stops was Walmart. Here Andrew was quickly drawn to his favourite spot in the store…”The Chip Aisle”. Andrew loves his chips. He has them every evening, his normal snack is nachos and salsa, but has a soft spot for Doritos and the different flavours they carry stateside. As he was drooling browsing down the aisle, he spotted this immediately:

Doritos! These Doritos came with a little gimmick though, something to lure you into to buying them…”The Quest: Guessing the Flavor is Just the Beginning…”. These were mystery Doritos! Even I was a little excited I will admit. So this evening we decided to pull out some of my childhood photo albums, and have a fun time laughing at “70’s home decor”, as Mackenzie put it then decided to crack open the bag of “QUEST- Doritos”. The photo albums were quickly shuffled aside, and everyone started tasting the chips trying to figure out what the flavour was. My first taste sensed a definite lime, yet salty flavor and perhaps cheesy? After we all had a try we decided to check out the website listed on the bag: www.snackstrongproductions.com to see what this was all about and figure out what the actual flavour was. Well as soon as we found out, we started laughing and realized that the familiar taste was something we all had tried before at least once. If you don’t want to know I’ll write the answer in pig latin below
The Mystery Doritos Flavour was: OUNTAIN-MAY EW-DAY !!
Too funny, eh? You have to give praise to Doritos and PepsiCo their parent company. They are always coming up with innovative ways to advertise. They were one of the first to embed advertising into a reality TV show (remember Survivor and the Doritos and Mountain Dew reward), which has started a trend. Maybe we’ll see less and less commercials this way if it’s subtly put into shows. I don’t mind. Well I just want to say Kudos to Doritos for keeping us entertained this evening, and this mystery flavor?…Well the jury is still out! ![]()







